Contorno is a B2B marketing agency that helps companies find their unique positioning, sharpen their messaging, and build the content and LinkedIn presence that brings it all to life.
Our approach
Most B2B brands sound the same because they jumped straight to content before deciding what they stand for and who they’re talking to. So, they blend into a feed full of companies saying the exact same thing. Contorno exists to make you the obvious choice instead of a comparable one. We start with messaging and positioning, pin down the difference that actually matters to your buyers, then build the content and LinkedIn presence that drives it home, over and over.
Services
Start with a diagnosis, build the foundation, or hand off the ongoing work.
A health check on how your brand shows up today.
We review your website, social media, and sales materials, then evaluate where your messaging is clear, where it falls short, and where you're indistinguishable from your competitors. You receive a written analysis with prioritized recommendations, followed by a 30 minute call to walk through the findings together.
Your positioning, messaging, and tone of voice built from scratch.
We conduct a thorough market and competitor research to understand the landscape you operate in, define the audience you are speaking to, and identify the difference that genuinely matters to your buyers. From there we develop your positioning statement, a complete messaging framework, and tone of voice guidelines. Everything is delivered as a single, structured document that your entire team can work from.
Ongoing content that turns your positioning into a consistent presence in the market.
Working from your established messaging, we develop a content strategy, produce content for both the company and your team, and maintain the systems required to keep output consistent over time. This service is most effective when built on a defined positioning foundation, though we are able to begin with your existing materials where necessary.
Sound familiar?
You’re publishing content regularly, but it’s not bringing in leads.
You’ve rewritten the homepage twice this year and it still doesn’t sound like you.
Sales, marketing, and leadership all pitch the company in their own words.
Your product/service is strong, but your website and LinkedIn don’t show it.
In case you’re wondering
You can start with either, though the two are connected. Content produced without clear positioning tends to be inconsistent and forgettable, because there is no defined message underneath it to reinforce.
For that reason we recommend establishing positioning first, but we regularly take on content-only engagements. In those cases we begin with a short positioning pass during onboarding, so the work is always built on a clear foundation.
Yes. B2B is our specialization, and it is where our expertise lies. Selling to businesses is a genuinely different discipline from consumer marketing — longer buying cycles, multiple decision-makers, and a higher bar for credibility. It calls for messaging that earns trust and holds up to scrutiny.
That focus is exactly why we are able to position B2B brands as sharply as we do, because it is the space we know best and work in every day.
Pricing is scoped to each engagement rather than fixed, because the right approach depends on your stage, your goals, and the complexity of your market. A positioning project for an early-stage company looks different from one for an established business repositioning itself, and the cost reflects that.
After an initial conversation, you receive a clear proposal with defined scope and pricing before any commitment.
In most cases, the reason it didn’t work was because it was execution only without a foundation. Agencies are often hired to produce content or manage channels without first establishing what the company stands for or how it is different, so the output is competent but generic, and it fades as soon as the engagement ends.
We work in the opposite order. We define your positioning and messaging first, then build everything on top of it, which means the work compounds over time instead of resetting with every new campaign.
